MCHAPPY DAY

Task: On McHappy Day, when $2 from every Big Mac sold goes to Ronald McDonald House Charities (RMHC), we wanted people to understand the amazing difference RMHC makes to families with sick kids.

Idea: Special Big Mac boxes were created, featuring designs drawn by the kids. By holding a mobile up to the open box, a video of a family, helped by RMDHC was activated. They explained the difference the charity made in their lives – and share a heartfelt thanks for getting involved.

We also created the CRM and app components that increased participation by over 20%.